CREATIVE ART DIRECTOR
Mastercard for Pride Moth
PAID AND ORGANIC SOCIAL / ANTHEMIC FILM / COLLATERAL
PRIDE 2023 BRAND FILM
DOING BUSINESS AS YOUR
TRUE SELF IS PRICELESS
TRUE SELF IS PRICELESS
ROLE
Senior Art Director //
Full Creative Concept + Art Direction
Senior Art Director //
Full Creative Concept + Art Direction
AGENCY
McCann New York
McCann New York
BACKGROUND
Anthemic brand film for Mastercard's 2023 Pride Initiatives featuring local New York business "November 19" owned by Clark Chung and featuring Mastercard's bespoke pride sticker for partner businesses wishing to indicate solidarity and support. Bespoke sticker design and ancillary digital assets for use on social, for partner online businesses, and to help unify online businesses looking to join the stand. Ancillary partner business collateral and pride care packages featuring a physical window-friendly sticker peel.
Anthemic brand film for Mastercard's 2023 Pride Initiatives featuring local New York business "November 19" owned by Clark Chung and featuring Mastercard's bespoke pride sticker for partner businesses wishing to indicate solidarity and support. Bespoke sticker design and ancillary digital assets for use on social, for partner online businesses, and to help unify online businesses looking to join the stand. Ancillary partner business collateral and pride care packages featuring a physical window-friendly sticker peel.
DIGITAL STICKER FOR SMALL BUSINESSES ON SOCIAL
BESPOKE STICKER COLLATERAL FOR PARTNER BUSINESSES
