CREATIVE ART DIRECTOR
Carry On, Puerto Rico
DIGITAL / SOCIAL / HEROIC BRAND FILM / SWEEPSTAKES
CASE STUDY
VIDEO
VIDEO
ALL YOU NEED IS A CARRY ON TO HELP PUERTO RICO CARRY ON
ROLE
Art Director // Full Creative Concept + Art Direction
Art Director // Full Creative Concept + Art Direction
AGENCY
Mediacom, Creative Systems New York
Mediacom, Creative Systems New York
BACKGROUND
Hero TVC with Rosario Dawson at Hilton Hotels "Caribe" Property in Puerto Rico to help restore bookings following the destruction – and respective loss of destination interest – resulting from hurricane Maria in 2017. Custom Away bag sweepstakes and giveaway in partnership with local artists to the island and as a reward for social media engagement and custom hashtag usage. Bespoke editorial in partnership with Matador Network featuring curated traveler itineraries and campaign-inspired creative. Respective artist features exploring process, development and overall creation of each custom away luggage piece.
Hero TVC with Rosario Dawson at Hilton Hotels "Caribe" Property in Puerto Rico to help restore bookings following the destruction – and respective loss of destination interest – resulting from hurricane Maria in 2017. Custom Away bag sweepstakes and giveaway in partnership with local artists to the island and as a reward for social media engagement and custom hashtag usage. Bespoke editorial in partnership with Matador Network featuring curated traveler itineraries and campaign-inspired creative. Respective artist features exploring process, development and overall creation of each custom away luggage piece.
TVC
CREDITS
Parker Bowab
Creative Director
Irene Alysandratos
Creative Director
Emiliano Zapata
Art Director
Lauren Choinski
Integrated Prodicer
Creative Director
Irene Alysandratos
Creative Director
Emiliano Zapata
Art Director
Lauren Choinski
Integrated Prodicer
ARTIST VIDEO 1
ARTIST VIDEO 2
ARTIST VIDEO 3
ARTIST VIDEO 4
