CREATIVE ART DIRECTOR
Ally Bank + Monopoly
SOCIAL / OOH / PR / 3D UI DESIGN / BESPOKE LOOK/FEEL
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CASE STUDY
AD BOARD
AD BOARD
PASS GO AND COLLECT YOUR REWARD WITH ALLY BANK
ROLE
Art Director // Full Creative Concept + Art Direction
Art Director // Full Creative Concept + Art Direction
AGENCY
Mediacom, Creative Systems New York
Mediacom, Creative Systems New York
BACKGROUND
Full 360 campaign for Ally Bank and in partnership with Hasbro's "Monopoly" to engage a younger consumer base on the importance of savings, with lead-generation and account openings as the base-level success metrics. Game-style tile design and OOH placement in major US cities Chicago, New York, Michigan, Dallas, Seattle, and Charlotte, complete with life-size gaming pieces in each city, a 3D rendered "Monopoly Man" user interface and real cash money rewards for players in each city. Ancillary online iteration for individuals located in cities outside the aforementioned above.
Full 360 campaign for Ally Bank and in partnership with Hasbro's "Monopoly" to engage a younger consumer base on the importance of savings, with lead-generation and account openings as the base-level success metrics. Game-style tile design and OOH placement in major US cities Chicago, New York, Michigan, Dallas, Seattle, and Charlotte, complete with life-size gaming pieces in each city, a 3D rendered "Monopoly Man" user interface and real cash money rewards for players in each city. Ancillary online iteration for individuals located in cities outside the aforementioned above.
CASE STUDY VIDEO
CREDITS
Parker Bowab
Creative Director
Irene Alysandratos
Creative Director
Emiliano Zapata
Art Director
Lauren Choinski
Integrated Prodicer
Creative Director
Irene Alysandratos
Creative Director
Emiliano Zapata
Art Director
Lauren Choinski
Integrated Prodicer
MECHANICS + METRICS
3D MODELING COURTESY OF MISSINGPIECES
